1.Alitalia and their $39 ticket mistake to Cyprus
2.Coca-Cola Company and their New Coke fiasco
3.The AT&T network collapse and the 75 million lost phone calls
4.Decca Records and the turning down The Beatles decision
5.Ford and their $350 million-loss Edsel
6.The Canarsee natives and their trade of Manhattan for trinkets
7.ABC-TV and their refusal to have a black family show, The Cosby Show
8.Burger King and their $40 million Herb ad campaign failure
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