Origin of name and logo "Adidas"

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Adidas History

History of shoe brands that are well known began in 1920 by Adi (Adolf) Dassler in his mother's laundry room. It was Adi Dassler made a small project by making athletic shoes. Because of the high quality of shoes produced, eventually a small business is coming to fruition. In 1924, Adi Dassler and his brother Rudolf Dassler founded the "Dassler Brothers OGH" which later became the forerunners of Adidas now.



Adi Dassler's commitment to quality, bringing Dassler Brothers as a producer of high quality shoes, so often used by legendary athletes for the Olympic period. Peak Dassler shoes Brothers fame was when Jesse Owen became the most successful athlete at the Berlin Olympics in 1936 by Dassler made shoes.



In 1948, Adi and Rudolf decided to split up and each one makes his own brand of shoes. Rudolf create brand shoes' Puma 'while Adi makes brands' Adidas. " Retrieving the name comes from the name Adidas Adi Dassler by combining the first name Adi and one syllable last name Dassler ie 'das' so that the word 'Adidas'. Just the information that the original name was Adolf Dassler Adi Dassler, but the Germans used to call the name of Adolf as Adi. Supported by progress in the field of broadcasting and television, enjoying the benefits of adidas sports event like the Olympics or soccer, because the 3 stripes logo they easily recognizable from afar. He also mendafarkan logo as a trademark 3 stripes of adidas. 3 stripes are created so that the foot is stable, but eventually became the logo.













Adidas own use of the new logo is used in about the year 1948, when two brothers are separated Dassler. Visually, the logo Adidas Adidas just a letter, with names on it and Adolf Dassler shoes ditengahnya illustrations. With this brand, Adi Dassler made shoes reached a success, with claims trademark Adidas shoes diajang world sports carnival as the Helsinki Olympic Games, Melbourne, Rome and others. As well as the German soccer team won the football world by using Adidas shoes.





In 1972, Adidas logo that changes by using the concept of 'Trefoil logo', which is the logo with a visual three leaves strung. The concept has three leaves symbolize the meaning of the Olympic spirit which connects the 3 continents. Since then Adidas became the official shoe used in Olympic events all over the world.

Finally after years of triumphs and experienced the ins and outs of business development, in 1996, Adidas had to apply the concept of modernization 'We Knew then - we know now' which roughly describe past successes and glory to this day. The new logo is a visual form of the three blocks that make up the sloping hill that illustrates the strength, endurance and the future. Since then the Adidas logo never changes, and still prevail to this day.